Interviewing Ana Cerbilla, Regional Manager South Europe at Pagero
This week, we had the pleasure of interviewing Ana Cerbilla, Regional Manager South Europe at Pagero.
Tell us about the history, mission, and values of Pagero
Pagero is the world’s largest open business network, specifically designed to facilitate the exchange of electronic documents between companies globally. Just as we communicate quickly and efficiently via mobile devices, Pagero allows businesses to connect with each other to exchange system-to-system documents without manual intervention, securely and reliably. In other words, we act as an intermediary between ERP platforms, enabling documents to be received and processed by different systems, regardless of the technology each company uses.
One of our key values is Pagero's ability to connect companies with government platforms, helping them comply with increasingly widespread tax requirements globally. For example, in countries like Saudi Arabia, Malaysia, Poland, Italy, or Chile, regulatory demands vary, with initiatives such as “Crea y Crece” in Spain, which require companies to quickly adapt. In this regard, Pagero offers a solution that not only facilitates the issuance and reception of electronic documents but also manages tax reporting to comply with both local and international regulations.
Additionally, with the recent acquisition of Pagero by Thomson Reuters, our capabilities have expanded significantly, allowing for even more efficient management of tax reporting in compliance with systems such as SII and SAF-T, further strengthening our commitment to innovation and global compliance.
Tell us about your career path and your current role at Pagero
I joined Pagero five years ago, taking on the responsibility for Southern Europe, primarily Portugal, Spain, and Italy, with the goal of developing the business in these countries. Since then, we have doubled our workforce to 60 people, built a strong partner ecosystem with names like Workday, IFS, or Medius, and worked with clients like ABB, Hewlett Packard, and Johnson & Johnson, whom we have helped globally with their invoicing processes.
What sets you apart or makes you most proud of your organization?
What sets us apart is that we are a digitally native company. Since our beginnings in the 1990s, we have operated in the cloud, which has allowed us to develop innovative and highly scalable technological solutions. We possess deep knowledge of global regulations, making us experts in adapting our solutions to meet these requirements. This approach is reinforced by our technological innovation, unwavering commitment to security and compliance, and the support of a global team that works to ensure our clients meet local and international regulations anywhere in the world.
Our ability to anticipate regulatory changes allows us to stay ahead of our competitors. Additionally, our technological solution is extremely adaptable, thanks to our R&D team of over 400 people, enabling us to deliver results quickly. Another key differentiator is our customer service team. We have a global team that thoroughly understands the needs of businesses and provides them with effective and personalized support.
Why are Spain and the United States important for your company?
Spain and the United States are key markets for Pagero for several reasons. First, both countries have very dynamic and diverse economies, with a strong presence of international companies that need to optimize their electronic document exchange processes. In Spain’s case, the implementation of the new “Crea y Crece” law, which requires companies to issue electronic invoices for commercial transactions, has accelerated digitalization and gives us the opportunity to help companies comply with local regulations while also optimizing their operational efficiency.
Spain also represents a gateway to the European and Latin American markets, allowing us to offer solutions adapted to the tax and regulatory requirements of both continents. On the other hand, the United States, as one of the largest economies in the world, continues to experience growth in digitalization and the optimization of business processes, which enhances our ability to offer innovative and scalable solutions in these key markets.
Having a presence in both countries strengthens our global network and enables us to provide comprehensive solutions to our clients, regardless of their geographic location, contributing to regulatory compliance and improving their processes through electronic invoicing.
Why did you choose to become a member of AmChamSpain?
Being part of AmChamSpain provides us with a strategic platform to strengthen our business relationships between Spain and the United States. Through this collaboration, we can exchange knowledge, participate in joint initiatives, and connect with leading companies in these key markets. AmChamSpain also gives us the opportunity to stay informed on the latest trends, regulations, and business opportunities, which is crucial for continuing to innovate and adapt to changes in both countries.