This week, we had the pleasure of interviewing David Esplá, Managing Partner and U.S. Country Manager at Interactvty.

Tell us briefly about the history, mission, and values of Interactvty

Interactvty offers a unique technological solution in the market for distributing, communicating, and monetizing streaming content. Our company, founded by Bartos Cañete and José Miguel Ramírez in 2019, transforms any streaming content into a complete ecosystem for digital business and action, as well as a new interactive experience that creates an unprecedented level of user engagement. Our vision is to become the global standard for OTT (Over The Top) platforms. The platforms created with our technology enable clients to generate all digital business models from their content, such as e-commerce, new interactive advertising formats, qualified lead generation, training, enriched big data, branding, remarketing, among others.

Tell us about your professional background and your current role at Interactvty

As an expert in Business Development and disruptive Omnichannel Strategies linked to the OTT sector and OTT 2.0 technology, my career has been shaped by experiences in various sectors and departments, allowing me to grow in roles and responsibilities tied to leadership and teamwork. My role is to captivate those who want to stay ahead of trends, be at the forefront, and exceed expectations, helping them shine with OTT 2.0 technology. This technology enables the development of new disruptive strategies based on video, discovering new ways to interact with the audience and generate revenue, beyond the traditional solutions available in the market.

What is the key element that differentiates you, or what are you most proud of in your organization?

Turning any streaming content into a vehicle that can host all business and action possibilities is something only Interactvty's technology can achieve. We have developed the first and only technological solution in the market that allows content creators to have all the interactive digital resources they may need to fully monetize their business. Interactvty views streaming as the best vehicle for implementing any business model or action, whether it be video, audio, or VR. In addition to the talent of our human team, we are proud to have the trust of clients such as Telefónica, Fundación Real Madrid, Fútbol Club Barcelona, the Italian Football Federation, Radio Televisión de Andalucía, Iberdrola, CEPSA, the Government of the Community of Madrid, the Spanish Olympic Committee, the Junta de Andalucía, Juana Martín, and others.

Why are Spain and the United States important for your company?

The importance of Spain and the United States for Interactvty lies in their relevance in the global market. Spain, due to its strategic location in Europe and its economic potential, serves as a bridge to expand the company's presence in the European market. On the other hand, the United States, as one of the largest and most technologically advanced economies in the world, offers key growth and collaboration opportunities for Interactvty. Both countries represent significant markets that contribute to the company's success and international expansion.

Why did you choose to become members of AmChamSpain?

AmChamSpain offers us the opportunity to expand our reach and strengthen our presence in both Spain and the U.S., facilitating our growth and development internationally. Being members of the American Chamber of Commerce in Spain provides benefits in terms of networking, knowledge exchange, business opportunities, and visibility in both the U.S. and Spanish markets. This membership gives us access to a network of strategic contacts, allows us to participate in industry events, and strengthens our commercial ties in Spain and the United States.