This week, we had the pleasure of interviewing Enrique Polo de Lara, President of Salesforce in Iberia, to learn more about his professional journey.

Please tell us briefly about the history and mission of Salesforce.

Salesforce was founded in 1999 with the mission of bridging the gap between companies and their customers. We are a technology company that has revolutionized the way businesses engage with their clients. Through our cloud-based business applications, companies can develop customer-centric strategies by unifying data from different sources, enabling the creation of unique and personalized experiences.

Salesforce's goal is to help companies change the way they do business and, in doing so, not only improve their results but also improve the world we live in by conducting responsible business activities that consider the effects of their actions on different audiences and the public they serve. Thus, the company seeks to generate a positive impact on its customers, employees, and society.

Tell us about your professional journey and your current role at Salesforce.

I joined Salesforce as Country Leader ten years ago, after holding positions of responsibility in other technology companies such as Oracle and Unisys. In my current role, I coordinate the work of the team in Spain and Portugal with the aim of bringing our entire technological proposition to our clients in the country and making Salesforce the trusted partner for Spanish and Portuguese companies in their digital transformation plans and strategies.

What is the element that sets your company apart or of which you are most proud?

Our values - Trust, Innovation, Customer Success, Equality, and Sustainability - are what sets us apart. They guide us and are present in each of our actions. Over the years, we have built a trust-based relationship with our customers, partners, and employees, which is the driving force behind our ecosystem.

At Salesforce, we recognize the transformative power of the technologies we create and the role they play as a platform for facilitating change. That's why we are deeply committed to the ethical and human-centered design of technology that promotes equality, transparency, and inclusion. Establishing trust in the digital realm is our top priority.

What role does innovation play within your company?

Innovation is an integral part of Salesforce's DNA. Thanks to our cloud-based software distribution model, our customers enjoy regular updates for all our products and the highest security standards. Moreover, we have been at the forefront of innovation during critical moments in the history of information technology, such as the development of cloud computing, the deployment of business applications for mobile devices, and the impact of social networks on companies' customer relationship strategies.

In 2016, we launched Einstein, our Artificial Intelligence platform that has transformed the way companies leverage data to improve their business processes. Currently, we are working intensely to incorporate all the benefits of Generative Artificial Intelligence into our solutions, so that companies have tools that help improve efficiency and productivity in all areas of their business, from sales to marketing.

Why did you choose to partner with AmCham Spain?

Being a member of AmCham provides us with tremendous value. AmCham Spain is a trusted channel through which we can accentuate our commitment to ethical business practices, access a community of professionals with shared values, reinforce the highest professional standards, and support public-private partnerships in the pursuit of building a more equitable world.