It is a pleasure to announce the digital meeting that we held with Diego Ávalos, Vice President of Original Content of Netflix in Spain, on November 12. We learned about his professional career on the platform, his leadership style and his recommendations for young professionals, as well as the activity of the platform at a national and global level.

 

 

From Netflix, Diego has bet on promoting diversity, innovation and quality in the projects developed by the platform. Thanks to Diego's determined commitment to producing content in Spanish, Netflix launched Club de Cuervos, Netflix's first international original series in 2015. Diego has accompanied Spanish and Latin American talent in the development of globally recognized projects such as La Casa de Papel, Las Chicas del Cable or Elite. It has been a key piece in their success. Its goal is to place content in Spanish in the most competitive place in the world audiovisual industry, only one place behind content in English.

 

Currently, Diego is one of the responsible for consolidating Netflix's global strategy for content in Spanish from the first Netflix Production Hub in Europe located in Tres Cantos in Madrid.